Associate Director Permance Marketing

In this role, you will work closely with the Head of Growth to build a best-in-class growth marketing engine. You will collaborate with cross-functional partners to build out a measurement and testing framework. The ideal candidate will have experience launching and scaling performance channels from zero to one and have a strong focus on incrementality, especially in evolving media ecosystems. Responsibilities Data-Driven Marketing: Focus on analyzing data to optimize campaigns, track performance, and identify areas for improvement. Campaign Management: Developing and executing performance marketing campaigns, from ideation to implementation and optimization. Full funnel marketing: Driving strategy and insights across the full funnel of marketing across not only paid media, but also owned channels such as our website, CRM and in-product notifications Cross-Functional Collaboration: Working closely with product, sales, design, and other teams to align marketing efforts with business goals. Understanding the Crypto Industry: Knowledge of the crypto market, trends, and regulatory landscape. Qualifications 8+ years of experience in scaling performance marketing channels with a strong track record of driving performance in a high-growth environment Expert knowledge of paid marketing platforms, including Google Ads, Meta Ads, and programmatic advertising. Knowledge/experience with Affiliate Marketing and SEO Strong analytical skills with the ability to translate data insights into optimizations and business impact