Crypto Token Marketing Manager
NYM
Hong Kong Remote Full TimePosted 5 days ago
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marketing managermarketingnon techblockchaincrypto
Job Description
This role requires a Hong-Kong / APAC based English and Mandarin-speaking person, who has a proven track record bolstering Token value for tokenized companies. You will be a self-starter and crypto fanatic who truly understands the power of DePIN!
In your first month, you might:
• Dive into our token marketing strategy, identifying quick wins and long-term plays.
• Leverage your deep connections with Asian crypto exchange platforms (OKX, Binance, Bybit, etc.).
• Work alongside the Head of Marketing to align web3 marketing with broader brand goals.
• Take full ownership of our token marketing efforts—this is your domain.
• Analyze token performance and execute strategies to increase price and visibility.
• Build and strengthen relationships within the Asian token marketing community.
• Develop high-impact campaigns to drive adoption and engagement.
Key Responsibilities
• Own and execute token marketing strategies with a clear focus on growth and price impact.
• Manage and nurture relationships with top-tier Asian crypto exchanges.
• Ensure seamless integration of web3 marketing with broader company initiatives.
• Optimize liquidity, volume, and token positioning through data-driven strategies.
• Work cross-functionally with engineering, product, and business teams to align marketing efforts.
• Stay ahead of crypto market trends, community sentiment, and regulatory landscapes.
• Build strong relationships with key stakeholders—internal and external.
Key Experience
• Proven track record in crypto token marketing, with tangible results in increasing token price and adoption.
• Deep understanding of the Asian crypto landscape, including exchanges, influencers, and community dynamics.
• 3+ years experience in web3 marketing (not just an exchange background).
• Fluent in English (Mandarin/Cantonese a plus).
• Strong stakeholder management—you can influence, align, and get things done.
• Ability to thrive in a fast-paced, high-performance environment.
Bonus Points:
• Experience in VPN, cybersecurity, or privacy-focused products.
• A proactive, positive attitude—you move fast and execute.
• A data-driven mindset—you don’t just market, you measure and optimize.
What We Offer You:
A diverse and collaborative team of 50+, interested in learning and solving problems together.
6 weeks annual leave plus national holidays.
Yearly learning and development allowance.
IT hardware package tailored to your role.
Remote working (with a bias towards in-person meetups periodically).
A competitive salary.