Ecosystem Content Marketing Manager

You will be directly responsible for: Ecosystem GTM Strategy Develop and implement tailored go-to-market strategies to drive ecosystem growth and adoption across Greater China. Align with Aptos leadership and cross-functional teams (Product, Marketing, Operations) to ensure seamless execution of initiatives. Campaign Execution & Content Creation Lead the planning and execution of high-impact campaigns and initiatives. Develop and distribute crypto-specific content and marketing copy that enhances Aptos’ ecosystem presence, reinforcing thought leadership. Collaborate with internal teams and external partners to create editorial content for an Aptos newsroom that covers ecosystem happenings and industry insights. Partnership & Community Engagement Build, nurture, and leverage strong relationships with ecosystem partners, KOLs, and community groups in Greater China. Identify and capitalize on opportunities for collaboration with other Web3 enterprises and ecosystems. Channel Development Identify, develop, and optimize new channels for ecosystem expansion. Manage channel partnerships to ensure scalable and sustainable growth. Market Insights & Performance Analysis Monitor market trends and competitive dynamics to inform strategy. Track, analyze, and report on the performance of GTM initiatives, providing actionable insights for continuous improvement. Qualifications Minimum of 5 years of hands-on experience in the Web3 space, with a strong background in content and copywriting for crypto marketing. Deep, established relationships within Greater China, including extensive networks with KOLs, community leaders, and industry influencers. Experience in ecosystem development, marketing, and running high-impact campaigns. Proven ability to craft and distribute crypto-native content that resonates with ecosystem participants. Exceptional communication, negotiation, and relationship management skills. Ability to lead cross-functional teams and manage complex, multi-faceted projects in a dynamic environment. Fluency in English and Mandarin is required. Willingness to travel within Greater China as required. Our Benefits 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees) Equipment of your choice Flexible vacation time, 11 holidays, and floating company days off Competitive Salary Equity (RSUs) (US employees) Protocol Token Grants 401k matching (US Employees) Fun and inclusive in-person and digital events Aptos is committed to diversity in the workplace, and we’re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need. We are committed to providing a safe and secure hiring process for all applicants. Unfortunately, there are individuals who may attempt to impersonate Aptos or our employees for fraudulent purposes.To protect yourself, please be aware of the following: We will never ask you for payment of any kind during the application or onboarding process, including fees for background checks, training, or equipment. We will always communicate with you using our official company email domain. We will never request your personal financial information, such as your social security number or bank account details, during the initial application stages or via email or a video/voice call when onboarding. If you encounter any suspicious activity or requests that seem out of the ordinary, please do not hesitate to report it to us at [email protected].