Fulltime MeMe Branding and Growth Marketing Lead

Brand Narrative Development: Define and communicate each project's unique value proposition as a pioneer in their perspective sector. Position the brand as a leader in the crypto space, differentiating it from competitors. * Community Growth & Engagement: Develop and manage community engagement programs, such as social, referral or loyalty systems, to incentivize early adopters and retain active users. * Cultivate relationships with ecosystem partners, crypto-native investors, whales, and institutional players. Campaign Strategy & Execution: Lead end-to-end marketing campaigns, including content creation, influencer partnerships, and targeted advertising. Drive product adoption through creative and data-driven campaigns. * Go-To-Market (GTM) Strategy: Collaborate cross-functionally with product, engineering, and business development teams to execute cohesive GTM strategies for product launches and token generation events (TGE). * Social Strategies: Optimize and scale high-impact marketing channels together with Social Media Lead such as Twitter, Telegram, Discord, and more. * Partnerships & Thought Leadership: Identify and foster strategic partnerships with other protocols and projects to amplify brand visibility and user rewards. Requirements * Crypto-Native Expertise: Deep understanding of crypto culture, blockchain technology, and the crypto ecosystem. Active engagement in crypto communities (e.g., Crypto Twitter, Discord, etc.). * Proven Marketing Experience: 5+ years of experience in growth marketing in startup environments, brand building, and community engagement, preferably in crypto or Web3. Track record of driving user acquisition, engagement, and retention. * Strategic & Analytical Mindset: Ability to develop and execute data-driven marketing strategies. Analytical skills to interpret on-chain metrics and optimize campaigns. Entrepreneurial Spirit: Self-starter with the ability to thrive in a fast-paced, early-stage environment. * Fluent in English with exceptional written and verbal communication skills. * Ability to simplify complex crypto concepts for diverse audiences. Preferred * Experience leading marketing efforts through a Token Generation Event (TGE). * Familiarity with graphic design tools (e.g., Figma) to support content production. * Previous leadership roles in crypto marketing or as a founder with a strong marketing focus. * Technical knowledge of on-chain analytics and metrics.