Marketing Operations Manager

Key Responsibilities Marketing Campaign Management & Analytics Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in Salesforce Lead Design and execute complex marketing automation workflows Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance Marketing Technology & Systems Serve as the primary owner of our marketing technology stack, ensuring optimal integration and performance across all platforms Act as the dedicated subject matter expert, overseeing lead management processes, automation rules, and system maintenance Troubleshoot technical issues across marketing platforms and implement solutions to improve system efficiency Evaluate and recommend new marketing technologies to enhance our capabilities Cross-functional Leadership & Strategy The role is a component of the Revenue Operations organization, allowing for, Marketing, and Business Systems teams to align marketing operations with company objectives Lead technical implementation of marketing initiatives, ensuring proper setup and execution Develop and maintain documentation for marketing operations processes and best practices Train team members on marketing technology tools and best practices Data Management & Compliance Develop and implement data governance frameworks to maintain high-quality marketing data Create and manage data segmentation strategies for targeted marketing initiatives Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations Regularly audit marketing systems and processes to maintain data integrity and security Required Qualifications 5+ years of experience in marketing operations or similar technical marketing role Advanced expertise in a marketing automation tool Strong understanding of marketing automation, lead management, and campaign attribution Experience with web analytics tools (Google Analytics, Adobe Analytics) Proven track record of building and maintaining marketing technology integrations Strong analytical skills with experience in data analysis and visualization Knowledge of data privacy regulations and compliance requirements Preferred Qualifications Experience with business intelligence tools (Heap analytics, Looker) SQL knowledge and experience with data manipulation Project management experience Experience with API integrations and webhook management Alchemy is committed to offering competitive compensation, including base salary as well as equity. Additionally, Alchemy offers comprehensive medical, dental, and vision coverage, as well as other benefits such as 401k and unlimited flexible time off. The base salary range for this position is estimated to be between $125,000 - $150,000 annually. Please note this range reflects base salary only, and does not include bonus, equity, or benefits. Your salary will be determined by various factors, including relevant experience, skill set, qualifications, and other business needs.