Paid Ads Marketing Manager

As the Paid Ads Marketing Manager, you will play a pivotal role in driving our marketing strategy, specifically focusing on paid advertising channels to expand our reach, generate high-quality leads, and increase our revenue. You will be responsible for overseeing and optimizing all aspects of our paid media campaigns across various platforms, with a focus on achieving scalable results. Key Responsibilities: Paid Advertising Strategy: Develop, execute, and optimize paid ad strategies across multiple platforms, including but not limited to Facebook, YouTube, Google Ads, and other emerging channels Utilize data-driven insights to continuously improve ad performance, targeting, and ROI Experiment with new creative approaches, targeting tactics, and ad formats to stay ahead of market trends Campaign Management: Create, manage, and scale paid ad campaigns with a focus on high-ticket funnels, aiming to generate consistent monthly revenue growth Monitor and analyze campaign performance metrics, using insights to make data-informed decisions and improve future strategies Implement A/B testing to optimize ad copy, visuals, landing pages, and call-to-actions for maximum conversion rates Collaboration and Skill Development: Work collaboratively with our in-house marketing team and external experts to leverage additional skills and knowledge Identify and train team members in advanced paid media techniques to ensure we maintain a competitive edge in the marketplace Budget Management: Manage and allocate the advertising budget to maximize ROI while achieving cost-efficient customer acquisition Track, report, and analyze the performance of all paid marketing campaigns and recommend ways to improve on key metrics Audience Targeting and Expansion: Develop audience segmentation strategies to target our ideal customers (American males aged 45+), tailoring campaigns to resonate with this demographic Utilize advanced targeting and retargeting techniques to reach new potential customers and nurture existing leads through the sales funnel Requirements What Do You Bring? Experience: Proven experience in scaling paid ad campaigns, particularly Facebook and YouTube, with budgets exceeding $1 million per month Direct Response Expertise: Demonstrated success in managing high-ticket sales funnels and implementing direct response marketing strategies Analytical Skills: Strong ability to analyze data, interpret insights, and make data-driven decisions to optimize campaign performance Leadership: Exceptional leadership and team management skills, with the ability to guide and inspire a team of marketing professionals Knowledge: Deep understanding of the financial landscape, investment-related offers, and familiarity with the AGORA > Detail-Oriented: A meticulous approach to all aspects of marketing, ensuring that campaigns are executed with precision and accuracy Benefits What Do We Offer You? Competitive Salary Package Full-time / 40 hours a week Unlimited PTO Flexible Work Schedule Team Off-sites Supportive, dynamic culture with team members across 22+ countries Entirely remote setup — work from anywhere in the world! If you are ready to take on a challenge that will shape the future of crypto finance and grow with a team of innovators, we want to hear from you!