Paid Ads Specialist Marketing Google Ads Crypto Fintech

As a Paid Ads Specialist, you will be responsible for planning, implementing, and optimizing paid advertising campaigns across various platforms. You'll collaborate with cross-functional teams to drive targeted traffic, increase brand visibility, and achieve measurable results. Responsibilities: Develop and execute effective paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies Create compelling ad copy and design eye-catching visuals that align with brand guidelines Monitor and analyze campaign performance, providing insights and recommendations for optimization Manage advertising budgets, ensuring efficient allocation and maximum return on investment (ROI) Stay abreast of industry trends, new ad formats, and platform updates to continuously improve campaign effectiveness Collaborate with the marketing team to align paid advertising efforts with overall marketing strategies Requirements Experience: 3+ years of work experience in a Paid Ad role Knowledge or experience in and/or Cryptocurrency/Blockchain In-depth knowledge of advertising platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Advertising Proficient in data analysis and using analytics tools to measure campaign performance Strong creative and strategic thinking skills Excellent communication and collaboration abilities Level of studies: Diploma, Bachelor or Master Degree in Marketing, Advertising or similar Language Requirements: Fluent in English Benefits BENEFITS AT CAIZ : Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication. Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad. Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance. Relocation Assistance: We provide relocation support for employees moving to new locations. Professional Development: Opportunities for training, certifications, and career growth. Employee Recognition: Programs to celebrate and reward your achievements and contributions. Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters. Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.