Permance Marketing Manager

Develop and execute comprehensive digital strategies to drive customer acquisition, conversion, and revenue growth. Manage paid campaigns across various platforms, including Google Ads, Twitter, LinkedIn, Media Buying and other relevant channels. Utilize analytics and performance data to make informed decisions and optimize marketing campaigns. Conduct A/B testing and analyze results to refine strategies for maximum impact. Lead initiatives to optimize website and landing page performance for increased conversion rates. Collaborate with the design and development teams to implement CRO best practices. Develop and manage performance marketing budgets, ensuring efficient allocation of resources to achieve KPIs and ROI targets. Monitor and manage spending and adjust strategies to maximize ROIs. Regularly analyze campaign performance metrics, providing insights and recommendations for continuous improvement. Generate reports on key performance indicators (KPIs) and present findings to the marketing leadership team. Collaborate with the content marketing team to integrate SEO best practices into performance marketing strategies. Ensure alignment between paid and organic search efforts for maximum visibility. Work closely with sales, and other cross-functional teams to align performance marketing efforts with overall business objectives. Provide support for product launches and promotional campaigns.