Product Marketing Manager

Marketing Strategy: Lead product marketing management, communications, and content strategies across Crypto, FinTech, and TradFi sectors to attract potential customers at scale. Campaign Execution: Design, implement, and optimize marketing campaigns across multiple channels, with a focus on tracking performance and reporting insights to stakeholders. Product Releases & Communication: Oversee weekly product release summaries, ensuring that updates on new features, product improvements, and solutions are clearly communicated to customers. Cross-Functional Content Collaboration: Work closely with engineers, analysts, product, and design teams to create impactful content that resonates with our audiences. Collateral Development: Build and refine 5 key ICP (Ideal Customer Profile) collateral packages, to target and convert prospects. Brand Development & Website Overhaul: Lead a redesign of Allium’s website and branding strategy to reflect our evolving identity, making sure it resonates with our target segments. Case Studies & Insights: Develop case studies that showcase our impact on the industry, particularly focusing on success stories with major customers, and lead the creation of a weekly industry insights newsletter. About You Experience: 5+ years in product and/or content marketing for a technical product, ideally within Crypto, FinTech, or financial services. Proven GTM Success: Have built positioning platforms with successful implementation across go-to-market teams / has a history of successful adoption of messaging playbooks from Sales orgs. Able to Launch & Scale: Have owned both launch PMM & go-to-market/sales enablement (messaging, positioning, training & collateral). Content-Savvy:Have built a content strategy and function, creating a high volume of content not only for sales enablement but also for growth Customer-Focused: The ability to identify customer pain points and deliver solutions that save time and money. Collaborative: Strong teamwork skills with the ability to collaborate seamlessly with engineers, analysts, product teams, and others to execute marketing initiatives. Industry Passion: A deep passion for working with both crypto companies and traditional financial institutions, with a keen interest in emerging trends in blockchain, digital assets, and DeFi. Curious and data-minded: A "Sherlock & Enola Holmes" level of curiosity to dive deep into data, uncover insights, and redefine industry narratives. You will build on projects like our work with Brevan Howard Digital and Nic Carter on their industry-definingstablecoin reports. Blockchain & Crypto Proficiency: Solid understanding of blockchain technology, digital assets, NFTs, DEXs, and smart contracts, with the ability to communicate effectively with both technical and non-technical stakeholders.