Product Marketing Manager

We're looking for a sharp, user-obsessed Product Marketing Manager to lead the strategy and execution of go-to-market, user messaging, and lifecycle growth across the MetaWealth platform. You’ll sit at the center of product, marketing, and growth — making sure users not only get excited to invest, but actually do it (and come back for more). Responsibilities Work alongside the Head of marketing to bring the full GTM lifecycle for new asset launches, features, and updates — from pre-launch strategy to post-launch iteration Develop clear, compelling product messaging and narratives that build user trust and drive action Build and optimise onboarding, activation, and retention journeys across email, push, and in-app messaging Create and manage user segmentation strategies, targeting first-time investors, power users, and Web3-native buyers differently Partner with product and data teams to define and improve key lifecycle metrics (activation rate, retention, multi-asset investing) Work closely with growth on testing messaging across paid and owned channels Qualifications 3+ years experience in product marketing or lifecycle marketing at a fast-growing startup (Fintech or Web3 a big plus) Proven experience launching and growing new features or products Strong understanding of user behavior, research, and customer segmentation Excellent written and verbal communication skills — you're great at making the complex simple You're comfortable wearing multiple hats, working cross-functionally, and taking initiative in a lean environment Note: We thank all applicants for their interest in our ad. We reserve the right to contact only candidates who correspond to the profile described in the recruitment announcement. For candidates selected in the recruitment process, following the legislative provisions on GDPR, consent for the processing and use of personal data will be required for participation in the recruitment and selection process for the position for which they applied. If you're passionate about our mission and want to be a part of a dynamic team working towards a better financial future, we encourage you to apply for this exciting opportunity