Senior Regional Marketing Manager LatAm
Fireblocks
Brazil On-site Full TimePosted 5 days ago
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marketing managermarketingnon techseniorblockchain
Job Description
Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Strategise, order, deliver, and manage inventory of swag to support sales & events.
Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
Drive ROI by working with the sales and demand generation teams to nurture leads
Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets
What You'll Bring
Bachelor's degree
7+ years of B2B working experience in event planning, field marketing, and/or marketing space
Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
Proven track record of managing events and marketing campaigns
Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
Ability to work independently and in a group setting
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
Strong written and verbal communication skills
Acute attention to detail; demonstrated ability for accuracy and thoroughness
Ability to work effectively with internal and external clients
Proven negotiation, problem-solving, organisation, and project management skills
Experience handling large budgets
Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Ability to travel internationally is required
Strong written and verbal Portuguese & Spanish communication skills and fluency in English
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.