Senior SEO Content Manager

Work on the strategy, planning, and execution of SEO initiatives for our company's global websites and incorporating technical and content requirements. Develop and implement a data-driven SEO content strategy aligned with business goals, including planning content calendars, optimizing existing content, and ensuring alignment with brand voice, audience intent, and search trends. Write SEO-optimized articles and optimize existing content, including updating keywords, meta tags, headers, and other on-page elements. Ensure all content adheres to SEO best practices, including proper keyword usage, internal linking, and readability. Recruit, onboard, and oversee freelance writers and editors by assigning content briefs, setting deadlines, providing feedback, and ensuring all content meets quality, SEO, and brand guidelines before publication. Track, analyse, research, and optimize keywords and rankings to drive non-brand traffic growth through SEO/ASO, as well as to conduct market and competitor analysis. Conduct thorough keyword research to identify relevant and high-traffic keywords. Use SEO tools to discover keyword opportunities and trends. Collaborate with product managers, designers, developers, and other stakeholders to create visually appealing and user-friendly content. Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale. Monitor and analyze the performance of SEO using analytics tools (e.g., Google Search Console, ahrefs, similarweb). What We Look For In You Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team. Experience in content growth, able to manage and handle keyword planning, SEO and metadata writing. Excellent writing, editing, and proofreading skills for SEO optimised content. Deep knowledge and experience in all aspects of SEO, including on-page optimization, link building, content and metadata optimization. Proven ability to manage freelancers and oversee content production. Advanced experience in analytics/intelligence tools such as Google Search Console, GA4, Ahrefs. Excellent communication and interpersonal skills with the ability to build relationships with global teams. Proficient in data analysis and performance metrics, and able to communicate results using data. Ability to handle pressure and work in a fast-paced work environment and in a dynamic industry. Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing). Nice-To-Haves Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management. Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics. Familiar with regulatory frameworks and compliance requirements in different regions related to content marketing. Perks & Benefits Competitive total compensation package L&D programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process!