Web3 Digital Marketing Specialist

We are seeking a strategic and hands-on Digital Marketing Manager to lead our company's digital presence and marketing initiatives in the web3 space. This role will be responsible for overseeing our website, coordinating with advertising specialists, implementing SEO strategies, and ensuring our company is effectively positioned across all digital channels. The ideal candidate will combine web3 knowledge with digital marketing expertise to drive awareness, engagement, and growth for our brand. This role requires a strategic and hands-on approach, blending brand positioning, digital marketing, content strategy, and community engagement to establish Somnia’s presence in the Web3 space. Key Responsibilities: Website: Oversee the management, maintenance, and ongoing optimization of our website Collaborate with developers and designers to implement new features, UI/UX improvements, and content updates; Monitor website performance metrics and recommend improvements; Ensure the website aligns with our brand identity and effectively communicates our technology. Ads & SEO: Collaborate with advertising specialists to develop and execute paid digital campaigns; Help define target audiences, messaging, and channel strategy; Work with an SEO partner to develop and implement comprehensive SEO strategies. Content & Social Media Campaigns: Work with the to Content team to craft effective content strategies, ensure its execution, and track performances; Work with the content team to design and run digital campaigns across Web3-native platforms such as X, Discord, Telegram, Farcaster; Enhance the marketing funnel by tracking and improving conversion rates, ensuring a seamless experience from awareness to adoption. Web3 Presence & Brand: Ensure our brand is well-positioned within in the Web3 space; Stay current with Web3 marketing trends and best practices; Identify innovative digital marketing opportunities specific to the web3 community. Requirements: You need to be somewhat Web3 native and understand the Web3 community well; At least 3 years of experience in Web3 marketing with proven track record of executing successful digital marketing and community campaigns; 2-3+ years of experience in brand positioning, website management and performance optimization; Data-driven approach to identifying opportunities, optimizing campaigns and solving marketing challenges; Excellent written and verbal communication skills, with the ability to simplify complex technical conceptsM Ability to work autonomously in a fast-paced, high-growth environment. We are fully remote, but looking for someone in Europe or Asia.